The Prada Foundation in Milan this weekend, just during the Milan Design Week, has opened its long-awaited, nine-floor Art tower, ready to be visited by the public from April 20, after few days of private events and VIP visits. The new Torre is the last piece of the puzzle to comple the architect Rem Koolhaas’s conversion of a former distillery into arts center for the billionaire italian fashion designer and collector Muccia Prada.
The epic inaugural show “Atlas” now on view was conceived by Miuccia Prada with Germano Celant, the veteran Italian curator, and features works between 1960 and 2016 by many international well-known names: among the others we can now see there major works by Jeff Koons, Walter De Maria, Mona Hatoumand, Edward Kienholz , Michael Heizer and Pino Pascali, William N. Copley, Damien Hirst, John Baldessari and Carsten Höller. Hirst among others was in Milan for the opening with many other big names from the italian and international art system. In addition we can mention also three Lucio Fontana sculptures, and paintings by William N. Copley, Goshka Macuga and John Wesley which also fill the space, alongside artists’ plates designed by John Baldessari, Thomas Demand, Nathalie Djurberg & Hans Berg, Elmgreen & Dragset, Joep Van Lieshout, Mariko Mori, and Tobias Rebherger, among others. A rooftop bar completes the experience, where visitors can overlook Milan’s urban setting at the sunset
The tower, which is the third of three new buildings in the complex, has been designed by Rem Koolhaas with Chris van Duijn and Federico Pompignoli from Koolhaas’s architecture firm OMA. This highly modern and iconic white concrete building provides 2,000 square meters of space and six exhibition levels.
“Torre is the final section of a collection of different exhibition conditions that together define Fondazione Prada,” says Rem Koolhaas in a statement. “To extend the typologies offered by the Fondazione, a series of systematic variations is applied: each next floor is taller than the previous one, rectangular plans alternate with wedge shapes, the orientation of the rooms alternates between panoramic city views to the North, or narrower views in opposite directions, East and West.”
There is also a luxury design restaurant on the sixth floor, which is actually another “piece of art” itself: it is furnished with pieces from New York’s Four Seasons Restaurant, which was designed by Philip Johnson in 1958, as well pieces from Höller’s pop-up nightclub experience, which made its debut at Art Basel in Miami Beach in November.