Main_Borderlesswaorl_takihana_2_3_high-1024x683

The celebrated digital art collective  teamLab, have already amazed half of the world with the digital wonder world of their immersive and engaging installations. Now, just few days ago, they opened in Tokyo the first museum in the world fully dedicated to Digital Art,  MORI DIGITAL ART MUSEUM, in Odaiba.

Art and science : a more and more successful combination.

Especially if it involves some artistic experimentations with new technologies which imply  a complete renovation of the art possibilities  of interaction and engagement.   So the celebrated super-tech collective aims to make the white cube something out of time.

teamlab-tokyo
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.

“Digital art has been liberated from the constraints of material substance,” said teamLab founder Toshiyuki Inoko in an especially high-concept statement. “The feelings and thoughts that were incorporated into an artwork through a physical medium can now be directly transferred to people (visitors) through experience.”

The vast team of designers, animators, engineers, programmers, mathematicians, and architects for this project is collaborating with real estate developer MORI Building: a 107,000-square-foot venue, which  showcase their  interactive, digital works of art, including Forest of Lamps, in which a tree lights up each time a person enters the room, and a tea house serving green tea in cups that bloom with digital flowers.

In total, there are 50 artworks on view, and while the museum is technically divided up into five zones, many of the works blend seamlessly into one another. teamLab prides itself on this lack of boundaries, which is aimed at creating a unique visitor experience.

In an email to artnet News, teamLab and MORI Building described the project as a joint venture, financially supported by both parties. A spokesperson for Pace Gallery, which represents teamLab, says it is not involved in the initiative.

“There aren’t any digital-only art museums in the world,” a representative for teamLab told artnet News. “We’ve wanted to create the exhibition that delivers [for] the borderless artwork world, and figured we needed to establish the museum itself in order to make that happen.”

However, thats anyway a great deal of business: all tickets for next months are sold out.

With its Instagram-friendly, interactive projections of flowers, waterfalls, and trees, teamLab has already proven itself to be an audience magnet all over the world.  For instance, the group’s exhibition at Pace Menlo Park in 2016—which cost up to $20 to enter—drew close to 200,000 visitors in 10 months. (The gallery had projected 30,000.) In one work, visitors were invited to download an app, walk through a forest of 50,000 LED lights, and create different patterns by pressing buttons on their phones.

teamlab-tokyo
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.

However, despite this worldwide success for teamLab’s milestone in launching a digital art museum, this new realm of art is very much in the experimental phase. Pace Gallery, which represents teamLab, is still figuring out how to price and sell the collective’s work. Small monitor-based works are one thing, but very few collectors have the space to display a room-encompassing digital art installation. Plus, building one of these high-tech immersive experiences can cost millions of dollars.

That’s why teamLab built the museum, where they can sell tickets to see the work, as if it were a movie or concert.

“There aren’t any digital-only art museums in the world,” a representative for teamLab told artnet News. “We’ve wanted to create the exhibition that delivers [for] the borderless artwork world, and figured we needed to establish the museum itself in order to make that happen.”

teamlab-tokyo
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.
teamlab-tokyo
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.
teamlab
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.
teamlab-tokyo
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.
teamlab
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.
teamlab
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.
teamlab
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.
teamlab
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.
teamlab
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.
teamlab
Art from the Digital Art Museum: teamLab Borderless. Photo courtesy of teamLab.

TeamLab




Add Comment

Your email address will not be published. Required fields are marked *